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#32 Vadim Fedotov - The Dark Truth About the Supplement Industry
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Science-backed supplements designed for maximum absorption and convenience.
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Welcome back to The Game Plan podcast!
In today’s episode, I’m joined by Vadim Fedotov, Co-founder & CEO of Bioniq, who shares his journey from professional basketball player to building a global health optimization brand.
Vadim opens up about overcoming injuries, transitioning from sports into entrepreneurship, raising over $30 million, and why it takes years to build a successful brand. We dive deep into personalized health, the power of authentic influencer partnerships, and Vadim’s lessons on hiring, leadership, and business growth.
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(00:00) Preview
(00:42) Vadim's Transition from Athlete to CEO
(01:42) Early Influences in Health & Fitness
(03:15) Dubai as a Hub for Entrepreneurs
(06:02) Life After Sports
(10:38) The Moment Vadim Decided to Start Bioniq
(13:18) Breakthrough Meeting with UFC
(17:16) How to Validate Your Product Idea Quickly
(23:21) Bioniq's USP & Personalized Supplements
(25:30) How Bioniq Works
(27:00) Why You Need Health Data Tracking
(31:17) Customer Success Stories
(32:15) Cristiano Ronaldo Joins Bioniq
(37:42) The Reality of Building a Brand
(40:18) Vadim’s Work Philosophy
(48:40) How Bionic Raised Over $30 Million
(52:21) Vadim’s Role at Bioniq
(56:14) A Day in Vadim’s Life as CEO & Entrepreneur
(59:05) Vadim’s Diet & Nutrition Strategy
(01:01:34) Vadim’s Weekly Workout Routine
(01:03:35) Vadim’s Best Health Investment
(01:04:11) The #1 Supplement Everyone Should Take
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