The Six-Minute Dilemma: Litera's Avaneesh Marwaha on Building Legal Tech That Actually Gets Used The Geek in Review

The Geek In Review

In this episode of The Geek in Review, guest host Marcie Borgal Shunk of the Tilt Institute joins Marlene Gebauer for a thought-provoking discussion with Avaneesh Marwaha, CEO of Litera. As someone who led the company through both pre- and post-AI boom eras, Avaneesh offers an insider’s perspective on what it takes to guide a legal tech organization through profound technological and cultural shifts. He speaks candidly about why he returned to Litera, what has changed internally, and how AI is being integrated not just into products, but into the DNA of the company itself.

Avaneesh shares how Litera transitioned from an acquisition-heavy growth strategy to one that prioritizes internal AI innovation. This shift required rethinking everything from leadership talent to product development cycles. He emphasizes that meaningful adoption of AI goes far beyond surface-level integrations, calling instead for a reinvention of workflows, organizational structure, and employee mindsets. Daily AI usage is expected at Litera, but not in a checkbox kind of way. Instead, teams are challenged to use AI tools to accelerate decision-making, increase efficiency, and share insights across departments.

One of the more pressing challenges Avaneesh highlights is “adoption fatigue.” While excitement around generative AI brought in billions of investment dollars and an explosion of legal tech startups, the sheer volume of pilots and proof-of-concept tools is starting to wear thin with law firm users. To combat this, Avaneesh argues that AI needs to be native to workflows—integrated directly into Word, Outlook, and other familiar environments—so lawyers aren’t forced into unnatural digital pivots just to use new tools.

The conversation also explores agentic workflows—AI-driven processes that take action based on inputs, like automatically triaging emails or assisting in business development. Avaneesh shares that Litera has several of these tools set to launch, all co-built with customers. But he’s cautious: if AI doesn’t return value within a six-minute lawyer mindset, the tools get dropped. It’s not about flash, it’s about results.

Looking ahead, Avaneesh envisions a legal industry where AI removes the "busy work" and gives lawyers the space to tackle truly complex problems. Rather than displacing attorneys, AI will help them focus on higher-order thinking, better client service, and proactive problem-solving. But for that future to arrive, the industry needs to move past its fear of change, embrace a growth mindset, and be willing to reimagine what legal work looks like from the ground up.

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[Special Thanks to ⁠Legal Technology Hub⁠ for their sponsoring this episode.]

Blue Sky: ⁠⁠@geeklawblog.com⁠⁠ ⁠⁠@marlgeb⁠⁠
⁠⁠⁠⁠⁠Email: [email protected]
Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jerry David DeCicca⁠⁠⁠⁠⁠⁠⁠⁠⁠

Transcript