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What Makes a Brand Brilliant? The Strategy Behind the Sparkle with Jamie Schwartzman Ep 252 - The Global Discussion

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Manage episode 491872741 series 3489726
Content provided by The Global Discussion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Global Discussion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.

0:00 – Introduction & Welcome

1:07 – What Is Brand Strategy?

3:14 – Brand as a Long-Term Asset

5:25 – How AI Is Changing Branding

9:20 – The IDEA Method Explained

15:22 – The Concept Behind “Brilliant”

20:38 – What's Ahead: AI, Ethics & Embracing Change

25:55 – Final Thoughts: Find Your Radiance

Watch or Listen to The Global Discussion

Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

Web ► https://www.theglobaldiscussion.com⁠

YouTube ► / @theglobaldiscussion

Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes

  continue reading

256 episodes

Artwork
iconShare
 
Manage episode 491872741 series 3489726
Content provided by The Global Discussion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Global Discussion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Jamie Schwartzman, Founder of Flux Branding and a seasoned brand strategist with over three decades of experience in creative direction, psychology, and business transformation, speaks with Host Simon Hodgkins in this episode.

0:00 – Introduction & Welcome

1:07 – What Is Brand Strategy?

3:14 – Brand as a Long-Term Asset

5:25 – How AI Is Changing Branding

9:20 – The IDEA Method Explained

15:22 – The Concept Behind “Brilliant”

20:38 – What's Ahead: AI, Ethics & Embracing Change

25:55 – Final Thoughts: Find Your Radiance

Watch or Listen to The Global Discussion

Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

Web ► https://www.theglobaldiscussion.com⁠

YouTube ► / @theglobaldiscussion

Others ► LinkedIn, X, Instagram, and Facebook

Join the newsletter via the website for updates on new episodes

  continue reading

256 episodes

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