AI knows your buyer EP 85

The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach

Welcome to The Global Sales Leader Podcast 🌍

In this episode, Jason Cooper, Sales Relationship Coach and High-Performance Trainer, delves into the transformational power of AI in sales with Nick Caruso, a tech entrepreneur and AI strategist with over 20 years of experience spanning national security, startups, and enterprise innovation.

You’ll learn:✅

How AI agents can revolutionise sales workflows

✅ What’s coming in AI-driven B2B outreach

✅ How to humanise AI in sales messaging

✅ Real-world tools and automation strategies to boost productivity

✅ How CEOs can use AI for personalised prospecting

✅ Practical AI use cases that you can apply right now⏱️

Timestamps (Jump to What Matters)00:00 –

Welcome from Jason Cooper 01:25 –

Meet AI Strategist NickCaruso 02:300 –

Using AI in national security post-9/1104:45 –

Why AI starts with sales 06:00 –

Levels of AI adoption (1-2-3)09:15 –

AI for call analysis (PTO principle)11:00 –

What are AI Agents? Explained simply13:00 –

Tools to automate workflows (Zapier, Make, n8n)14:50 –

Why AI outreach often fails17:20 –

The musical instrument analogy (prompting = skill)18:30 –

Use case: AI for hyper-targeted lead generation 22:000 –

Building your Ideal Customer Profile (ICP) with AI 24:00 –

Using AI forrelationship mappingg 26:000 –

SaaS fatigue & AI consolidation29:10 –

Future of AI in CRM & beyond31:00 –

CEO-to-CEO AI-powered outreach33:00 –

Personalising AI touchpoints35:00 –

Sales proposals using client language 36:00 –

Closing thoughts & future of AI📌

Find Nick Caruso🔗 LinkedIn🌐 Knowledge.ai📌

Connect with Jason Cooper🌐 https://jasoncooper.io📸 Instagram: @jasoncoopercoach🔗 LinkedIn: / jasoncoopercoach

AI in sales, AI agents, sales automation, ChatGPT sales, AI workflows, humanising AI, custom GPT, B2B AI strategy, sales note-taker tools, LinkedIn outreach AI, sales coaching with AI, AI proposal generation, personalised sales tech