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BABOYOT with People's Choice Beef Jerky: Crafting Legacy on Their Own Terms
Manage episode 474462672 series 2840436
In a world where food startups chase rapid growth and quick exits, People's Choice Beef Jerky stands as a refreshing counterexample. This Los Angeles-based company has been crafting premium meat products since 1929, and is now thriving under fourth-generation leadership. Their story offers valuable lessons for food founders looking to build sustainable, profitable businesses that can withstand the test of time.
In this episode of the Good Food CFO podcast, Sarah Delevan sits down with owners and siblings Brian and Sara Bianchetti as they share all that they have learned while continuing to build a durable family business.
You’ll hear
Family Legacy: The Bianchetti siblings discuss how their great-grandfather's neighborhood butcher shop evolved into today's premium beef jerky company while maintaining core values of quality and personal relationships
"Choose to be great, not big": Brian and Sarah share their philosophy on intentional, profitable growth versus rapid scaling
Marketing Evolution: How they built their marketing strategy from scratch when taking over the family business
Omnichannel Approach: Their strategic decisions about where to sell their products, with a focus on their own website for best margins and customer relationships
Product Innovation: Creating unique products like their controversial Pumpkin Spice jerky and their Jerky Crisp (a protein-packed alternative to potato chips)
Made in LA Coalition: Brian discusses co-founding an organization supporting local manufacturers and advocating for small businesses with policymakers
Connect with People’s Choice Website: People’s Choice Beef JerkyInstagram: @pcbeefjerkyLinkedIn: Brian BianchettiLinkedIn: Sara Bianchetti Learn more about Made in LA Website: Made in LAInstagram: @madeinlacoalition LinkedIn: Made in LA coalition
Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT
150 episodes
Manage episode 474462672 series 2840436
In a world where food startups chase rapid growth and quick exits, People's Choice Beef Jerky stands as a refreshing counterexample. This Los Angeles-based company has been crafting premium meat products since 1929, and is now thriving under fourth-generation leadership. Their story offers valuable lessons for food founders looking to build sustainable, profitable businesses that can withstand the test of time.
In this episode of the Good Food CFO podcast, Sarah Delevan sits down with owners and siblings Brian and Sara Bianchetti as they share all that they have learned while continuing to build a durable family business.
You’ll hear
Family Legacy: The Bianchetti siblings discuss how their great-grandfather's neighborhood butcher shop evolved into today's premium beef jerky company while maintaining core values of quality and personal relationships
"Choose to be great, not big": Brian and Sarah share their philosophy on intentional, profitable growth versus rapid scaling
Marketing Evolution: How they built their marketing strategy from scratch when taking over the family business
Omnichannel Approach: Their strategic decisions about where to sell their products, with a focus on their own website for best margins and customer relationships
Product Innovation: Creating unique products like their controversial Pumpkin Spice jerky and their Jerky Crisp (a protein-packed alternative to potato chips)
Made in LA Coalition: Brian discusses co-founding an organization supporting local manufacturers and advocating for small businesses with policymakers
Connect with People’s Choice Website: People’s Choice Beef JerkyInstagram: @pcbeefjerkyLinkedIn: Brian BianchettiLinkedIn: Sara Bianchetti Learn more about Made in LA Website: Made in LAInstagram: @madeinlacoalition LinkedIn: Made in LA coalition
Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT
150 episodes
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