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Marketing Automation Innovation: Srinikhil Annam's Multichannel Campaign Transformation
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Srinikhil Annam transformed global campaign operations with Unica and Adobe, cutting launch time 30% and boosting personalization and performance.
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Srinikhil Annam led a global marketing automation overhaul by integrating IBM Unica and Adobe Campaign. He streamlined workflows, reduced launch time by 30%, improved targeting with dynamic content and analytics, and created a centralized campaign hub—setting new standards for multichannel marketing automation and Martech maturity.
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