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Scaling Facebook Reels Ads with AI: Divij Pasrija’s Impact
Manage episode 485853838 series 3570694
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This story was originally published on HackerNoon at: https://hackernoon.com/scaling-facebook-reels-ads-with-ai-divij-pasrijas-impact.
Divij Pasrija led Meta’s AI ad platform for Facebook Reels, driving massive revenue growth and setting new standards for short-form content monetization.
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Divij Pasrija revolutionized ad monetization for Facebook Reels by leading the development of AI-driven personalization models. His data-first product strategy boosted revenue, scaled ML systems, and balanced monetization with user experience—earning him Meta’s “Most Data-Driven PM” award and establishing a new benchmark for AI in digital advertising.
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