))
Tapping Into the Mind: How Biofeedback is Revolutionizing Modern Advertising Strategy
Manage episode 499076802 series 3570694
Content provided by HackerNoon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HackerNoon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This story was originally published on HackerNoon at: https://hackernoon.com/tapping-into-the-mind-how-biofeedback-is-revolutionizing-modern-advertising-strategy.
Biofeedback and neuromarketing are reshaping ads by tracking real-time emotions. UVA’s Luca Cian explains how brands now decode what truly moves us.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #biofeedback-advertising, #neuromarketing, #luca-cian, #uva-darden-school, #emotional-response-tracking, #eye-tracking-marketing, #biometric-data-ethics, #good-company, and more.
This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com.
Brands now use biofeedback to track real-time emotional reactions and optimize ads. UVA's Luca Cian explains how neuromarketing—via heart rate, brainwaves, and facial cues—helps marketers refine creative content, improve ad timing, and increase engagement. The shift raises ethical questions, but offers powerful insights into consumer behavior.
2009 episodes
Share
