#37 - Brett Ferrin: "Safeguarding the ordinary" - achieving traffic safety planning and management in a data-rich, AI-powered world

The Grand Challengers Podcast

Brett Ferrin, Vice President of Sales North America at Traffic Logix discusses the evolving and more complex nature of traffic safety management and gives insight into the many ways we can ensure safety on our roads for vehicle operators and other users. We discuss the implications of rapidly exploding amounts of data and the potential of artificial intelligence to revolutionize and upheave safety planning including driverless cars, generating new insights from data and changing human behaviour in general. Brett also reflects on his career and how several career changes have helped him gain a rich body of knowledge around traffic safety, planning and management.
Podcast Intro/Outro Song: Starsky by Alex Keren (Check out more of his tunes over on Spotify: https://open.spotify.com/artist/5vZ3lENfDLjkln8scBJ8mW)
Chapters:
0:00 Intro
1:59 Guest Intro and Languages
7:10 Getting into traffic and Traffic Logix
10:23 The complexities of traffic
12:42 Vision Zero
16:38 Design with human behaviour in mind
23:43 Leveraging real-time data insights
25:03 NIMBY and the complexity of urban planning
30:49 Traffic Calming Measures
41:31 Future Challenges for Traffic Calming
43:35 Influence of AI on the transport system
49:21 A question of human control and freedom
52:25 When nothing changes, nothing changes
54:12 Brett's Future Trajectory
56:48 Q&A Start
57:15 What inspires you?
58:27 Key moment, book, event
1:02:49 If you had a magic wand?
1:04:34 Biggest challenge to date
1:07:57 Time Management
1:10:38 Advice for young professionals
1:12:31 Where can people find you?
1:13:48 Final Message
1:14:29 Outro

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Chapters

1. Intro (00:00:00)

2. Guest Intro and Languages (00:01:59)

3. Getting into traffic and Traffic Logix (00:07:10)

4. The complexities of traffic (00:10:23)

5. Vision Zero (00:12:42)

6. Design with human behaviour in mind (00:16:38)

7. Leveraging real-time data insights (00:23:43)

8. NIMBY and the complexity of urban planning (00:25:03)

9. Traffic Calming Measures (00:30:49)

10. Future Challenges for Traffic Calming (00:41:31)

11. Influence of AI on the transport system (00:43:35)

12. A question of human control and freedom (00:49:21)

13. When nothing changes, nothing changes (00:52:25)

14. Brett's Future Trajectory (00:54:12)

15. Q&A Start (00:56:48)

16. What inspires you? (00:57:15)

17. Key moment, book, event (00:58:27)

18. If you had a magic wand? (01:02:49)

19. Biggest challenge to date (01:04:34)

20. Time Management (01:07:57)

21. Advice for young professionals (01:10:38)

22. Where can people find you? (01:12:31)

23. Final Message (01:13:48)

24. Outro (01:14:29)