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The Missing Link For A Green Business Case With Lindsey Boyle | Founder Of Circular Citizen
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In this episode I chat with Lindsey Boyle, the founder of Circular Citizen and Senior Associate at OneEarth, about why it is important companies go beyond the 'green' niche stereotype when forming company strategy.
In particular, we discuss research Lindsey helped conduct with OneEarth and Sitra, that uncovers consumer motivations for circular goods and services.
You can find more on this research here: https://www.oneearthweb.org/motivations.html
Other relevant links
- A free course to learn more about The Circular Economy can be found at EdX here
- Ellen Macarthur Foundation for more resources and information about the Circular Economy
- For more information around nudging behaviours toward sustainable or circular designed products and services, you can also check out The SHIFT framework and the SHIFT workbook, with principles drawn from behavioural science (marketing, psychology, economics, etc.) that can be leveraged to shift consumer attitudes, choices and behaviours.
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This podcast was produced in partnership with Ecologi, a subscription-based platform that helps you take action on the climate crisis via funding climate projects & planting trees.
This podcast was made using SquadCast.
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