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The Outlier's Path: Building Africa's Healthcare Future with Ayodeji Alaran (Founder, PBR Insights)
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What do you do when you discover a $281 billion problem that global pharmaceutical companies can't solve? If you're Ayodeji Alaran, you leave your corporate job and build the solution from your house in Lagos.
In this episode, Ayodeji shares the remarkable journey from pharmacy school to founding PBR Life Sciences, now building one of Africa's largest healthcare datasets. This isn't just another startup story - it's a masterclass in strategic thinking, long-term vision, and the power of being an outlier.
What You'll Learn:
- The "precedence principle" he uses to hire only outliers for his team
- How PBR builds products customers actually want (hint: they never build based on their own ideas)
- Why he believes African businesses suffer from "short-sightedness"
- The difference between building AI models from scratch vs. adapting Western algorithms for African markets
- Why "your entrepreneurial life started way before you started entrepreneurship"
Ayodeji's philosophy that "every problem has a solution" isn't just optimism - it's the foundation for building solutions that could reshape how the world thinks about African healthcare.
Connect with Ayodeji on LinkedIn and follow PBR Life Sciences for updates on their expansion across Africa.
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