How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden

The Grit Blueprint

LinkedIn represents one of the most efficient strategies for B2B companies to build visibility, attract talent, and drive business growth through executive personal branding. Melanie Borden, founder of The Borden Group and LinkedIn expert with 180,000+ followers, shares her journey from corporate executive to entrepreneur using the platform.
• LinkedIn creates a wave of visibility when multiple team members post, creating the impression your company is "everywhere"
• People follow people, not companies—executive visibility humanizes your organization and makes it relatable
• Real ROI comes through client acquisition, speaking engagements, industry recognition, and talent recruitment
• Content strategy should balance promotional content, educational content, and personal insights
• Consistency matters more than frequency—commit to what you can sustain for at least six months
• Your LinkedIn profile works as a marketing funnel with multiple conversion opportunities
• Even non-posters can leverage LinkedIn through direct messaging and strategic networking
• The platform is particularly valuable for industries struggling with talent acquisition like construction
What's the worst that could happen if you try it and it doesn't work? But what if it does work and transforms your business?
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Grit Blueprint helps businesses in the building materials and construction industries grow through expert marketing, branding, and AI-driven tools.

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Chapters

1. Why LinkedIn is a big opportunity for B2B (00:00:00)

2. Melanie's journey from corporate to 180k followers (00:08:42)

3. How LinkedIn creates business visibility (00:20:43)

4. Content strategy that actually works (00:28:38)

5. Balancing promotion and value in posts (00:39:48)

6. Executive brand-building with limited time (00:49:30)

7. Future projects and entrepreneurial growth (00:53:20)