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Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
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A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.
Marketers are taking to Twitter and LinkedIn to take sides:
"See, this is why you should focus on brand marketing" - Brand Marketer
"No! Performance marketing still works"- Performance marketer
We share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!
The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D
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