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Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Analyze Google's SERP Like Grow and Convert: The Secret to Content That Ranks

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Manage episode 473106724 series 3411855
Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.

Watch as they analyze real SERP examples for AI writing tools keywords, revealing:

  • How to determine if a keyword is worth targeting
  • The difference between category and jobs-to-be-done keywords from a SERP perspective
  • How to spot opportunities in mixed-intent SERPs
  • When to create one piece vs. multiple pieces for similar keywords
  • Why high search volume doesn't always equal high priority
  • How to use SERP analysis to rank

Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

📈 Join our newsletter: https://www.growandconvert.com/newsle...
🎧 Listen to the podcast: [https://podcasts.apple.com/us/podcast...]
📘 Learn more about Pain Point SEO: https://www.growandconvert.com/conten...

Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 473106724 series 3411855
Content provided by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.

Watch as they analyze real SERP examples for AI writing tools keywords, revealing:

  • How to determine if a keyword is worth targeting
  • The difference between category and jobs-to-be-done keywords from a SERP perspective
  • How to spot opportunities in mixed-intent SERPs
  • When to create one piece vs. multiple pieces for similar keywords
  • Why high search volume doesn't always equal high priority
  • How to use SERP analysis to rank

Whether you're creating content for clients or your own business, this practical walkthrough shows you how to create content that actually ranks and converts.

📈 Join our newsletter: https://www.growandconvert.com/newsle...
🎧 Listen to the podcast: [https://podcasts.apple.com/us/podcast...]
📘 Learn more about Pain Point SEO: https://www.growandconvert.com/conten...

Read our blog post on SERP analysis: https://www.growandconvert.com/seo/ho...

  continue reading

50 episodes

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