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We're Building an AI Writing Tool That Solves the Problems We See With AI Content: A Sneak Peek
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In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.
Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.
After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a company's unique voice and arguments.
Our solution?
A tool that analyzes your existing content to create a comprehensive "brand summary" capturing your business's value proposition, features, target customers, and pain points.
The highlight of our tool is the "super brief" feature - simply input a keyword and the AI analyzes search intent, SERP patterns, and suggests content formats while providing ways to pitch your business specifically for that keyword.
Key Learnings:
-Most AI writing tools fail because they don't understand your business's unique positioning and arguments
-83% of marketers use AI content despite quality concerns, primarily for time savings
-The "brand summary" approach ensures AI truly understands your business before writing
-Our tool generates strategic ideas (not just language), reversing the typical -AI writing workflow
-AI writing can be high-quality and conversion-focused when it understands your business first
-The "super brief" feature analyzes keywords and SERPs to suggest angles and approaches to produce pieces that will rank
-Effective AI content requires understanding both what to write and how to write it
We'd love your feedback about the tool and suggestions to make it better. Please leave feedback in the comments.
Articles that we reference in the video:
Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/
How Marketers Are Using AI for Writing [Survey]: https://www.growandconvert.com/ai/ai-writing-survey/
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