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1 The trick to powerful public speaking | Lawrence Bernstein 17:27
Cracking the Code: AI, Data Privacy, and Customer Segmentation | Saurabh Kumar | #TGV594
Manage episode 467529882 series 2669269
Episode Highlights:
- Precap
- Context, Setting, Introduction, and First Rapid Fire Round
- How did customer segmentation differ across PayPal, Meta, and Uber platforms, and what core strategies did he find most effective in driving business outcomes?
- How does customer segmentation in a tech-driven environment compare to that in more traditional industries like food and beverages?
- Advice to a startup trying to implement customer segmentation from scratch?
- How can companies avoid common pitfalls when deploying AI in their marketing efforts?
- What’s the balance between maintaining customer privacy and delivering personalized marketing? Can AI help bridge that gap?
- As companies face the phasing out of third-party cookies, strategies recommended for effectively leveraging first-party data?
- Witty Answers to the second rapid-fire round of questions
- Advice to those aspiring to make BIG in their careers?
- About the origins of customer segmentation
About the guest:
Saurabh Kumar, is a seasoned Data Science leader currently at an American multinational food manufacturing company, with an impressive career spanning major tech companies like Meta, Uber, and PayPal. With a wealth of experience in AI-driven marketing, customer segmentation, and data privacy, Saurabh has led data science initiatives that have shaped how businesses interact with their customers through innovative and data-driven strategies. His insights into AI, big data, and the future of first-party data are sure to provide valuable takeaways for anyone interested in tech and marketing transformation.
Connect with the guest Saurabh Kumar on LinkedIn:
https://www.linkedin.com/in/saurabhkumarece/
CONNECT WITH THE HOST ON LINKEDIN:
Naveen Samala: http://surl.li/tmksm
If you'd like to contribute to our mission, please donate through Paypal
If you wish to become a productivity monk: enroll in this course:
TGV Inspiring Lives Volume 1 & 2 are on Amazon:
Vol 2:
Notion Press:
Amazon UK: https://www.amazon.co.uk/dp/B0CQ2J7BM8
Vol 1: Kindle:
Paperback:
#TGV is available in Hindi & Telugu:
https://youtube.com/@tgvtelugu
Audio:
http://surl.li/tmksp(#tgvhindi)
http://surl.li/tmksx (#tgvtelugu)
FOLLOW ON TWITTER:
@guidingvoice
Hosted on Acast. See acast.com/privacy for more information.
628 episodes
Manage episode 467529882 series 2669269
Episode Highlights:
- Precap
- Context, Setting, Introduction, and First Rapid Fire Round
- How did customer segmentation differ across PayPal, Meta, and Uber platforms, and what core strategies did he find most effective in driving business outcomes?
- How does customer segmentation in a tech-driven environment compare to that in more traditional industries like food and beverages?
- Advice to a startup trying to implement customer segmentation from scratch?
- How can companies avoid common pitfalls when deploying AI in their marketing efforts?
- What’s the balance between maintaining customer privacy and delivering personalized marketing? Can AI help bridge that gap?
- As companies face the phasing out of third-party cookies, strategies recommended for effectively leveraging first-party data?
- Witty Answers to the second rapid-fire round of questions
- Advice to those aspiring to make BIG in their careers?
- About the origins of customer segmentation
About the guest:
Saurabh Kumar, is a seasoned Data Science leader currently at an American multinational food manufacturing company, with an impressive career spanning major tech companies like Meta, Uber, and PayPal. With a wealth of experience in AI-driven marketing, customer segmentation, and data privacy, Saurabh has led data science initiatives that have shaped how businesses interact with their customers through innovative and data-driven strategies. His insights into AI, big data, and the future of first-party data are sure to provide valuable takeaways for anyone interested in tech and marketing transformation.
Connect with the guest Saurabh Kumar on LinkedIn:
https://www.linkedin.com/in/saurabhkumarece/
CONNECT WITH THE HOST ON LINKEDIN:
Naveen Samala: http://surl.li/tmksm
If you'd like to contribute to our mission, please donate through Paypal
If you wish to become a productivity monk: enroll in this course:
TGV Inspiring Lives Volume 1 & 2 are on Amazon:
Vol 2:
Notion Press:
Amazon UK: https://www.amazon.co.uk/dp/B0CQ2J7BM8
Vol 1: Kindle:
Paperback:
#TGV is available in Hindi & Telugu:
https://youtube.com/@tgvtelugu
Audio:
http://surl.li/tmksp(#tgvhindi)
http://surl.li/tmksx (#tgvtelugu)
FOLLOW ON TWITTER:
@guidingvoice
Hosted on Acast. See acast.com/privacy for more information.
628 episodes
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