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From Legacy to Innovation: Digital Transformation Essentials with Matt Bader
Manage episode 467472385 series 3634022
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Too many companies are stuck doing business with customers using methods that are long expired. Because of the rapid rate of technological change and influence on everyday interactions, customers have come to expect more of companies with their digital experiences. Digital Transformation is “An intentional, coordinated, and consistent effort to move an organization from its current state to an aspirational future state by digitally innovating their customer experience and business model to achieve strategic outcomes.” It’s not a matter of “IF”, but “WHEN” and “HOW”. In this episode we discuss organizational maturity, transformation readiness, and key points along the Digital Transformation journey.
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