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THA EP#18 - Scaling Smart: The Habits Behind Modern Demand Gen Mastery
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What separates high-growth tech companies from those stuck in stagnant lead funnels? It’s not just tools. It’s not just talent. It’s habits, the daily, intentional actions that compound into sustainable demand.
In this episode, Michael Cupps is joined by Shannon Prager, President of Leadit Marketing. Shannon helps tech companies with complex offerings untangle their go-to-market chaos and rebuild around clarity, alignment, and strategic focus. Together, they unpack how AI is forcing a new level of discipline in demand generation and why leaders must shift from campaign thinking to system thinking to thrive.
This is a masterclass in scaling demand the right way, one habit at a time.
This Show is sponsored by TimeBandit.io
Check out our Live Show Events here: The Habit Architect Live Show
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