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AI in the marketing function: A conversation with Chris Koehler, CMO at Twilio

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Manage episode 485233237 series 2975696
Content provided by Chiara Pierdomenico. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chiara Pierdomenico or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first of our interview series exploring AI and its impacts on leaders across functions, Heidrick & Struggles’ Lindsay Leach and Hugh Marshall were joined by Chris Koehler, the chief marketing officer at Twilio, a customer engagement platform that drives real-time personalized experiences for leading brands. Chris discusses the ways in which his marketing function is using AI and where they are finding it adding particular value, as well as how he uses AI tools in his day-to-day work. The three also discuss what skills and mindsets marketing leaders will need to thrive in this AI-driven world, as well as how they will continue to find talent to make the most of AI.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

188 episodes

Artwork
iconShare
 
Manage episode 485233237 series 2975696
Content provided by Chiara Pierdomenico. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chiara Pierdomenico or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In the first of our interview series exploring AI and its impacts on leaders across functions, Heidrick & Struggles’ Lindsay Leach and Hugh Marshall were joined by Chris Koehler, the chief marketing officer at Twilio, a customer engagement platform that drives real-time personalized experiences for leading brands. Chris discusses the ways in which his marketing function is using AI and where they are finding it adding particular value, as well as how he uses AI tools in his day-to-day work. The three also discuss what skills and mindsets marketing leaders will need to thrive in this AI-driven world, as well as how they will continue to find talent to make the most of AI.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

188 episodes

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