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Brain Rot & A Fresh Look at B2B Content Engagement
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In Episode 2 of The HEX-Files Energy Marketing Podcast, host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel, a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads.
From discussing brain rot in content marketing to breaking down what makes a podcast successful, this episode is packed with actionable strategies for businesses looking to expand their reach through engaging, high-quality content.
Guillaume is a seasoned B2B marketing strategist and the Co founder of GHA Marketing, where he helps companies establish their brand and generate high-quality leads through podcasts. With extensive experience in content strategy, SEO and demand generation, he offers expert advice on how businesses can stand out in today’s crowded digital landscape.
What You’ll Learn in This Episode:
Brain Rot in Content Marketing: How businesses are creating too much low-quality content, leading to consumer fatigue.
Quality vs. Quantity in B2B Content: Why testing is key to finding content that resonates with your audience.
The Business Value of Podcasting: How B2B companies can use podcasts to build authority, expand their network of decision-makers and generate leads.
Repurposing Podcast Content: How one podcast episode can be transformed into multiple content pieces across different platforms.
KPIs for Podcast Success: The most important metrics businesses should track to measure the effectiveness of their podcast strategy.
Episode Breakdown:
[00:00] – Trailer
[02:42] – Brain Rot in Marketing: How content oversaturation harms business engagement.
[05:03] – Quality vs. Quantity: Why businesses need quantity to achieve quality.
[08:39] – The Power of Podcasting: Why podcasts are key for B2B businesses.
[10:17] – KPIs for a Successful Podcast: Key metrics for evaluating podcast impact.
[22:06] – Maximizing Content Reach: Repurposing podcast content for social media, blogs, and video.
[26:35] – Podcasting vs Blogging: Why podcasts are growing over traditional blogs.
[29:33] – Selecting and Inviting Guests:How to book top industry experts.
[41:21] – Emerging Trends in B2B Marketing: B2B companies using B2C storytelling.
[48:27] – Final Takeaways: How GHA Marketing helps customers succeed.
Follow our Guest Guillaume Jouvencel on:
LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
GHA Marketing Website: https://ghapodcast.com/
Follow the Host Arnaud Dasprez on:
LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
Facebook: https://www.facebook.com/arnaud.dasprez
Instagram: https://www.instagram.com/arnauddasprez/
Follow the Podcast:
Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/
Visit the Hexagroup Website: https://www.hexagroup.com/
Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801
Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360
3 episodes
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