The Truth About Silos: How to Achieve True Sales & Marketing Alignment

The HEX-Files Energy Marketing Podcast

Are misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success?

In Episode 7 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and Guest Michel Privé, a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas, explore how aligning key areas into a cohesive growth engine can transform a company’s performance, improve client relationships, and drive consistent revenue growth.

Bringing over 25 years of experience in international sales leadership, Michel discusses how energy and industrial companies can break down the silos between marketing, sales, and customer service to create a seamless growth engine. He shares valuable insights on how businesses can enhance their revenue generation and drive long-term success through alignment.

In this episode, expect to learn:

• Why aligning marketing, sales, and customer service is essential for growth.
• Practical steps to build a unified growth engine.
• The role of the Chief Revenue Officer (CRO) in driving alignment.
• How data-driven insights can optimize revenue generation.
• Tips for startups and mid-market companies to scale efficiently.

Episode Highlights:

[00:00] - Teaser

[01:06] - Introduction of podcast and guest Michel Privé

[03:12] - What should a CRO focus on to drive growth?

[05:32] - Alignment in energy and industrial sectors

[09:28] - Practical steps to improve alignment

[13:09] - Data-driven insights and the 80/20 rule

[15:59] - The importance of rebranding and aligning KPIs

[17:46] - Leveraging customer service to improve sales

[20:24] - Real-world misalignments causing major issues

[23:56] - Lessons from ERP failures and customer experience

[28:14] - Startup tips for building a growth engine from the beginning

[31:16] - Mid-market growth tips and assessing your ROI

[34:54] - Key strategies to scale a business

[37:48] - The importance of ongoing assessment

[40:28] - Final thoughts on optimizing revenue generation

Follow our Guest Michel Privé on:

• LinkedIn: https://www.linkedin.com/in/michel-priv%C3%A9

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: https://www.instagram.com/arnauddasprez/

Follow the Podcast:

• Follow on LinkedIn: https://www.linkedin.com/company/hexagroup/
• Visit the Hexagroup Website: https://www.hexagroup.com/
• Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hex-files/id1800509801
• Listen on Spotify: https://open.spotify.com/show/2Uk06BviiKOGfbNNvPdV7a?si=fa31c1fc430d446d&nd=1&dlsi=53775ab58c874360