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The Hoban Minute - 167 | Adam Bierman | Former CEO of Med Men
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Episode 167 Description: In this episode of THM, Bob and Xavier speak with Adam Bierman, cannabis advocate and former CEO of MedMen, the cannabis industry’s first unicorn. Adam discusses his tenure at the company with candor and drops valuable wisdom to any current operators in the space: it’s inevitable that some segments of society will be pissed at you, so keep your head high and stay true to your core values. Adam, Bob, and Xavier also cover the current retail cannabis experience and how MedMen set out to revolutionize the public conception of the cannabis industry by providing welcoming, clean storefronts that consumers would be proud to visit. Finally, Adam shares his thoughts on the current state of the industry and how operators can navigate choppy waters. Hint: keep innovating. For more information on Adam’s tenure with MedMen, please see Benzinga’s exclusive interview with Adam from January 2022.
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