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192: Launching your author brand - with Roger Corke
Manage episode 441665296 series 3307389
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You've written the book, and found a publisher. But how do you find your readers? Our guest this week, Roger Corke, has taken a meticulous approach to building the promotion around his debut thriller, Deadly Protocol. With a successful career as a documentary maker and investigative journalist, Roger used his research skills to discover how best to promote his novel. Drawing on the advice and experience of a range of established authors, he has explored all avenues in creating a buzz around the book - building an extensive blog and podcast tour, tracking down elusive book reviewers from the print media, and creating a wide range of video content for various social media platforms. As Roger tells us in this wide-ranging interview, the onus is on authors to build their own audience, even if they have a supportive publisher. Roger also explains how a chance conversation with a British scientist led to the plot of the novel - who would benefit from the death of a scientist on the verge of curing cancer?
Also this week, Adrian and Rebecca support a new initiative to connect BookTok stars with authors and publishers, and they reflect on how they coped when they lost WiFi for four days.
https://www.amazon.co.uk/Deadly-Protocol-Roger-Corke-ebook/dp/B0DFYBLBQ3
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