570 – Buyer-First Sales for Business Owners

The How of Business - How to start, run, grow and exit a small business.

Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.

Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/

Do you dread sales conversations or feel like you’re forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez to change the way small business owners think about selling.

Carole shares how collaborative selling can not only improve your results but also feel more authentic and aligned with your values.

You’ll hear how Carole went from hating sales to becoming one of the most respected voices in the industry - and how her rock-bottom moment led to a complete mindset shift. She explains how buyer behavior has changed, why consultative selling often misses the mark, and what business owners can do to connect more deeply with prospects.

You’ll also learn how to regulate your emotions before a big sales call and how to handle objections without pressure tactics.

Whether you’re just starting or looking to grow, Carole’s actionable advice will help you reframe sales as a collaborative and human-centered process.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com