102: Delivering Advice That’s Easy To Implement By Making It Reasonable Not Rational

The Human Side of Money

Lack of follow-through and implementation of advice is a widespread problem.

One study revealed this gut-wrenching stat: 70% of clients implement less than 20% of financial planning recommendations.

There are a number of reasons to explain this. A primary reason is that advisors deliver advice that looks good on a spreadsheet, but it doesn’t fit into real life.

If you can design your advice for the person rather than optimizing for a spreadsheet, you’ll watch your implementation problems disappear. After all, the best advice is the advice that actually gets implemented.

Here’s what you’ll learn:

• A client story demonstrating doable over optimal advice
• One of the primary barriers that prevent clients from implementing
• How to optimize advice for spreadsheets but design it for real-life
• Three questions to ask that will drastically improve follow-through

To sign up for Brendan’s monthly newsletter focused on the human side of advice → Click Here

Resources:

• The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals

Connect with Brendan Frazier:

• RFG Advisory
• LinkedIn: Brendan Frazier
• X:@jbrendanfrazier