117: Mastering The Art of Trust-Based Selling with Kerry Johnson

The Human Side of Money

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10M ago 1:17:42

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The growth of your business hinges on your ability to build and establish trust with prospective clients.

In this episode, Kerry Johnson, “America’s Business Psychologist” reveals psychological insights on how to master the art of trust-based selling.

You’ll Learn:

Signs that a prospect is interested (or not!)
The anatomy of an elevator speech that actually works
Why prospects forget 90% of what you say within 3 days
Why it’s crucial to “calibrate” at the beginning of every interaction with a client
How to conduct a “trust check” to know if you can move the conversation forward

The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals.

*For more resources discussed in this episode –> Go Here.

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