))
12. The Current State of Online Marketing with Eric Carlson
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 01, 2022 10:33 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 322225827 series 2993815
Content provided by Steven Krakower. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Krakower or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this week’s episode, we have a very special guest, Eric Carlson. He is the co-founder of Sweat Pants Agency.
Let’s dive into the current state of online marketing!
[00:01 – 06:11] Opening Segment
- Eric shares his background
- Working with Hunt A Killer
- Running Sweat Pants Agency
- Focusing on eCommerce marketing
- Eric’s insights about the future of online advertising
- Targeting and optimizating
- Increase in CPMs
- The role of Tik Tok in the online advertising landscape
[06:12 – 15:55] The Current State of Online Marketing
- What it means to diversify marketing channels
- You have to build a better business
- Think about how it’s going to create better opportunities for you
- Look at the bottom lines of your business
- What you should take into account when building a brand
- Provide the best customer experience
- Create a relationship with customers
- Listen and understand your customer’s feedback
- What Eric considers a day in the life of an online marketer looks like in 10 years
- There’s going to be new ad platforms
- People diversifying across channels
- The metaverse
[17:41 – 27:50] Why Creating Content in Tik Tok Is Different
- How content is built in Tik Tok
- An opportunity to go viral: everything is trending on this platform
- New discovery and entertainment
- Eric’s perspective of the future of Tik Tok
- New ad placements
- Every platform needs to evolve
- Brands should start running Tik Tok
- There’s a learning curve in terms of what you need to produce
- Start posting some organic material and reach out to influencers
- Pick up a scent and run some ads
- Eric shares his advice for today’s online marketing landscape
- Conventional vs unconventional
- Unconventional is what gets you an alpha to get an edge over the norm
[27:51 – 28:52] Closing Segment
- Connect with Eric
- Links below
- Final thoughts.
- Stay tuned for more. Links are available below.
Tweetable Quotes:
“You can fix a lot of things with marketing, but you can’t kind of a fix a bad business with marketing.” - Eric Carlson
“[Customer feedback] improves everything. Improves your product, improves your messaging, improves your product development and improves your marketing.” - Eric Carlson
“What works for me isn’t necessarily what works for everybody else. I would probably start with the organic strategy.” - Eric Carlson
“Don’t be afraid to be a little more crazy and unconventional. There’s a time and palace for it, and when you do it, you’ll often be surprised by the results.” - Eric Carlson
Want to connect with Eric? Follow him on Linkedin and email him at [email protected]. Are you ready to set your brand on fire? Go and visit Sweat Pants Agency
Let’s Connect! If you’re looking for an agency that will take your brand to the next level, make sure to contact
15 episodes
Share
