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14. The Key to a Successful Subscription Box with Jenna Dorbin
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In this week’s episode, our host Steve Krakower has an insightful conversation with Jenna Dorbin about the key to a successful subscription box. Jenna's unique and diverse experience ranges from media and advertising to e-commerce tech. After 4 years in Advertising Sales and Operations at Hulu, Jenna now manages Recharge's marketing agency partnership channel.
Listen and enjoy!
[00:01 – 03:54] Opening Segment
- Jenna shares her background and work
- Her experience being a partnerships manager
- The current state of the subscription industry
[03:55 – 16:18] The Key to a Successful Subscription Box
- What brands/products are successful in the subscription space
- How to retain customers and provide them with a great experience
- Give customers flexibility and control over their subscription
- Advantages of using Recharge over other subscription platforms
- Offer a customer portal out of the box
- Have SMS capabilities as part of the subscription management
- Jenna’s advice for those who want to start a subscription box or add a subscription element
[16:19 – 17:26] Closing Segment
Want to connect with Jenna? Follow her on LinkedIn. Head to Recharge Payments, and get started with the subscription payments solution trusted by over 50 million subscribers across the world.
Let’s Connect! If you’re looking for an agency that will take your brand to the next level, make sure to contact Harbor Marketing. Don’t let your business get left behind and ask for our Results Action Plan to scale your business! You can also connect with us on Facebook, Instagram, LinkedIn, and Youtube!
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Tweetable Quotes:
“Meeting customers where they are making subscription management extremely frictionless is super key to retaining customers.” - Jenna Dobrin
“It’s really important to give buyers control over their subscription experience.” - Jenna Dobrin
“Creating that deeper community. There's nothing worse than a frustrated customer, so just to create that harmony in the full funnel experience, being on that buyer journey is critical. ” - Jenna Dobrin
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