Dissecting Zohran Mamdani’s winning marketing tactics

The Hustle Daily Show

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Today's chat reveals how Zohran Mamdani's campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully triggering psychological reactance against establishment dismissal. Phill Agnew from Nudge podcast joins us to discuss the attention economy, authenticity and psychological factors that made the Mamdani campaign win out. Plus: Superman soars at the box office and Snoop Dogg cashes in on soccer.

Join our host Jon Weigell as he takes you through our most interesting stories of the day.

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Today's chat reveals how Zohran Mamdani's campaign cracked the code of modern political psychology by embracing vulnerability, leading with policy over aesthetics, and masterfully triggering psychological reactance against establishment dismissal. Phill Agnew from Nudge podcast joins us to discuss the attention economy, authenticity and psychological factors that made the Mamdani campaign win out. Plus: Superman soars at the box office and Snoop Dogg cashes in on soccer.

Join our host Jon Weigell as he takes you through our most interesting stories of the day.

Follow us on social media:

TikTok: https://www.tiktok.com/@thehustle.co

Instagram: https://www.instagram.com/thehustledaily/

Thank You For Listening to The Hustle Daily Show. Don’t forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/

If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.