))
THE COLLECTIVE DAIRY: A Lip-Smackin’ Recipe for Sustainable Innovation
Manage episode 482674976 series 3584016
Content provided by Nupur Saxena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nupur Saxena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On today’s episode, host Nupur Saxena sits down with Sarah Smart, CEO of The Collective Dairy for UK and Europe, a trailblazing B Corp that’s shaking up the yoghurt category. From their chef-led origins in New Zealand to becoming a challenger brand across the UK and beyond, The Collective has redefined what it means to bring creativity and sustainability to the massive dairy aisle.
Sarah shares the inside story of how the brand sets itself apart and think up bold flavours, innovative packaging, and a commitment to natural ingredients - all while remaining steadfast in their mission to drive meaningful impact. We delve into their impressive efforts to lead on sustainable business practices, from carbon neutral launches to their expanding plant-based range. Sarah also offers candid insights on what it takes to stay ahead of consumer trends, build authentic connections, and champion collaboration within the B Corp community. Visit: www.thecollectivedairy.com
Join us as we explore how The Collective Dairy is not only changing the way we think about yoghurt, but also setting new standards for ethical, vibrant, and purpose-led business in the food industry.
Don’t forget to subscribe for more stories of
Business as a Force for Good!
THREE FUN FACTS:
🐄 Dairy Shaker Uppers: The Collective Dairy proudly refers to themselves as “Dairy Shaker Uppers,” thanks to their chef-founders who couldn’t stand the idea of boring, bland yoghurts. Their commitment? Start with great taste, natural ingredients, and creativity first - not just the bottom line.
🧦 Knock Your Socks Off: One of brand’s core company values is “knock your socks off” and they really live it! Whether it’s sending retailers personalised care packs or creating bespoke gifts (including cat toys!) for devoted fans, they go above and beyond to make meaningful connections.
🌍 First Carbon Neutral Dairy Yoghurt in the UK: The Collective Dairy has made sustainability history by launching the UK’s very first carbon-neutral dairy yoghurt. They’re not stopping there - carbon-neutral and plant-based ranges are part of their ambitious roadmap to improve the entire industry.
LISTEN OUT FOR…
@ 13.12 Rethinking Dairy for Climate Change: "And clearly the impact of our biggest ingredient being milk and cows is on carbon particularly and greenhouse gases and on the environment is huge. And we do feel a responsibility, particularly as we grow bigger and have more of an impact in the market that we're playing in, but also more of an influence to lead on how we can change and make change better.”
@ 26.18 The Importance of Transparency in Brand Communication: “I think transparency and honesty in our communications is really key and we continue to build that and talk more about the journey that we're going on. That means sometimes saying the stuff that we're not so good at yet and the things that we're working on to improve as well as those things as important.”
@ 35.22 The Dairy-Free Revolution: "Our dairy-free business is the new era and only in its infant stages at the moment, but we really want to continue to grow that in quite a big way."
Be Part of the Solution. Start an IMPACT Revolution™
Is your strategy fit for purpose? Find out in 60 seconds:
10 episodes
Share
