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Episode 18: Phoebe Sloane - The Aunties
Manage episode 317336913 series 3010255
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The Aunties is the brainchild of Phoebe Sloane, Creative at Special and brought to life by
the eleven women of the Melbourne Advertising and Design Club (MADC) committee. The
Aunties is a program that aims to inspire, protect, connect and champion women of all
ages and backgrounds across Melbourne’s creative industries, through tailored
mentorships, seminars and networking opportunities. The Aunties is for industry women
at all stages of their careers and lives. Offering mentorships to women entering the industry,
levelling up those in mid-senior roles, a ‘future founders/leaders’ category that will connect
women at an executive level and for the first time, matching up mums with other mums.
The name pays tribute to and is inspired by legendary advertising mentor, Esther Clerehan,
who often refers to herself as an “auntie” to the countless number of women she’s
mentored over the years. As Phoebe says, ‘We hope that by having an Auntie, they’ll have
an objective person they can confide in and establish a deeper connection with.”
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