The Re-Emergence of Scout Motors with President & CEO Scott Keogh

The InEVitable

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MotorTrend's Ed Loh & Jonny Lieberman sit down with Scout Motors President & CEO, Scott Keogh! The guys discuss Scout's Reemergence into the Market with the Scout Traveler SUV & Terra Truck, Market Demand for EREVs, their Unique Electrification Strategy, Community UX Infotainment System, Consumer Reception, and How Their Plan to Refresh on the Modern American Truck & SUV Market.
0:08 - The Vision Behind Scout's Revival.
3:36 - Understanding Electric Range Extended Vehicles (EREVs).
8:54 - Market Timing and Consumer Demand for EREV SUVs.
9:11 - Getting a Look at the Scout Traveler & Scout Terra.
12:00 - The Evolution of Scout's Electrification Strategy
13:08 - Technical Considerations of EREVs vs. Pure EVs.
17:55 - Consumer Reception and Market Insights.
19:48 - Multi Platform Approach.
23:10 - Understanding Customer Habits.
27:17 - Understanding Scout Motors' Relationship with Volkswagen.
31:17 - Navigating Complexity in EREVs.
35:15 - The Role of Traditional Manufacturers in EV Transition.
39:34 - User Experience and Community Engagement.
41:11 - Direct To Consumer Sales Approach.
44:07 - Innovative Design Choices in Scout Motors.
51:02 - Community UX Infotainment System, Software Architecture and Over-the-Air Updates.
56:54 - Brand Identity and Market Positioning.
01:00:42 - Future Models and Market Strategy.
01:04:32 - Challenges and Opportunities in the Truck & SUV Market.
01:08:40 - Building an American Brand for the Future.

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