Amy Yamada: Creating Empathy and Growing Your Audience

The Influencer Empires Podcast With Walt Bayliss

Amy Yamada shares her journey from 15-year corporate veteran to successful entrepreneur, revealing how she built multiple AI businesses by focusing on authentic client connections and collaborative growth strategies.
• Transitioning from corporate to entrepreneurship after realizing the C-suite path wasn't aligned with her vision for life fulfillment
• How losing her mother in 2010 became a wake-up call that life is precious, catalyzing her business launch
• Overcoming early messaging challenges by experimenting with different services and audience segments
• Discovering her gift for authentic communication while other entrepreneurs struggled to connect with their audiences
• Using collaborative events and partnerships as her primary growth strategy rather than paid advertising
• Building a team gradually, starting with a $500 contract for a virtual assistant who stayed for 10 years
• Leveraging AI not just for content creation but for personal accountability and deeper client understanding
• Creating offers by imagining what would help "you from three years ago" overcome challenges
• Focusing on empathy-driven marketing that makes clients feel seen, heard and understood
• Expanding visibility through YouTube and speaking engagements while maintaining deep audience relationships
Check out amyyamada.com to learn more about the Powerhouse AI community and the Ideal Client Handbook.
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Chapters

1. Introducing Amy Yamada (00:00:00)

2. From Corporate to Entrepreneurship (00:05:19)

3. Early Business Challenges (00:11:10)

4. Finding Her Marketing Voice (00:16:40)

5. Collaboration Over Solo Hustle (00:25:11)

6. Content Strategy and Team Building (00:28:45)

7. Rebuilding a Brand from Scratch (00:34:16)

8. The Future of Influencers and AI (00:40:22)