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Brian Kurtz: The Art of Influence - From One Subscriber to a Billion
Manage episode 482731723 series 3661035
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What does four decades in direct response marketing teach about building genuine influence? Brian Kurtz shares the wisdom that helped him sell over a billion dollars worth of products "$39 at a time" while cultivating relationships that have lasted throughout his entire career.
Brian pulls back the curtain on his transition from direct mail expert to digital marketing adopter, revealing why he succeeded where many contemporaries failed. The secret? Becoming a "sponge" for new information while maintaining the rigorous marketing discipline he developed through years of paying for postage. This balance between adaptability and core principles forms the backbone of his approach to business.
At the heart of Brian's philosophy is his "41-39-20 rule" – a critical framework that emphasizes audience over content. "It's not about your content first," he insists. "It's about are you talking to the right audience?" This audience-first mentality guided his work with Bottom Line Personal newsletter, which once reached a million paid subscribers, and continues to inform his current ventures.
Most powerful is Brian's perspective on relationships. Rejecting what he calls "strategic schmoozing," Brian advocates for building meaningful "relationship capital" – connections developed through genuine contribution rather than transactional networking. His mantra "I contribute to connect" stands in refreshing contrast to today's often superficial influencer culture.
Now running Titans Accelerator, a virtual mastermind with 250 top entrepreneurs, Brian continues playing the long game. His thoughtful approach to influence offers a sustainable alternative for anyone tired of chasing algorithmic success. Learn how to build influence that lasts by focusing on lifetime value, renewal, and the power of genuine connections.
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Chapters
1. Introduction to Brian Kurtz (00:00:00)
2. From Direct Mail to Digital Marketing (00:03:11)
3. The 41-39-20 Rule of Marketing (00:08:57)
4. The Value of Specialized Experts (00:18:13)
5. Playing the Long Game in Business (00:21:19)
6. Relationship Capital Over Networking (00:32:15)
7. The Future: Finding New Talent (00:45:39)
26 episodes
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