Go offline with the Player FM app!
What Makes a Great Offer | Zach Hesterberg Episode Recap
Manage episode 471323137 series 2695079
Why do people buy, and why should they buy from you? If you’re selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ties back to four core desires — better health, better relationships, more time, or more money — and why the best offers speak directly to these motivations. You'll also learn why people don’t buy processes or features; they buy results. Tune in to discover how to position your offer for maximum impact and make it irresistible to your audience!
587 episodes
Manage episode 471323137 series 2695079
Why do people buy, and why should they buy from you? If you’re selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ties back to four core desires — better health, better relationships, more time, or more money — and why the best offers speak directly to these motivations. You'll also learn why people don’t buy processes or features; they buy results. Tune in to discover how to position your offer for maximum impact and make it irresistible to your audience!
587 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.