#23: From Working As An Administrative Employee For David Ogilvy To Becoming A World-Renowned Direct Response Copywriter & Generating $1B+ In Sales w/ David Deutsch

The Innovative Founder

• [11:39] David previously worked for the legendary copywriter, David Ogilvy... originally in an administrative role.
• [15:28] When David transitioned out of his administrative role, he was given projects in one of the agency's creative departments, which gave him a wide range of experience
• [18:03] How David came to realize that he had a natural talent for copywriting
• [21:12] David's fascination by the relationship between music and creative writing.
• [25:30] David talks about his writing process and creative muse
• [37:05] David has worked and collaborated with many of the industry's best copywriters, including Jim Rutz, Jim Robertson, John Carlson, and others.
• [40:11] One aspect of copywriting is to put yourself in the perspective of the target audience, specifically the customer or prospect.
• [43:59] The most important aspect of copywriting is to make your writing sound as much as possible like it does when you are speaking to someone in person.
• [49:55] Great copywriters always seem to be a little bit dissatisfied with their work. They will keep going and know that that the right idea is out there.
• [51:44] David's skill as a copywriter stems in part from his diligence in gathering information.
• [53:26] What makes a really effective copy is that more people read it, and then people are drawn into it. To make it interesting, you’ve got to actively seek interesting things and stories.