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#7: Sales Lessons Learned From Scooping Ice Cream, Overcoming Dyslexia, & Transforming The Way Professionals Sell By Converting Connections To Conversations... W/ Brynne Tillman
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Networking is no longer about business cards and power lunches. Things have changed for good. In this episode, we are joined by Brynne Tillman, the CEO of Social Sales Link and "the LinkedIn Whisperer". Brynne has taught entrepreneurs, sales teams, and business leaders for more than a decade how to use LinkedIn for social selling. Brynne is also the co-host of the Making Sales Social podcast and the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.
Key Takeaways:
[11:10] Brynne was diagnosed with dyslexia and her story of how she overcame it
[12:10] As a teacher of LinkedIn, sales, and social selling, Brynne has discovered that there are different levels of expertise and learning abilities for different people.
[17:12] The motivation that drives Brynne forward is when a customer tells her that they improved their financial situation as a direct result of anything they learned from her.
[19:01] Brynne trains sales teams such as TD Bank, Comerica Bank, and even small companies.
[26:10] LinkedIn is not a cold-calling platform. LinkedIn is not a connect and pitch platform. LinkedIn is not a volume platform, even though it's being used that way. LinkedIn is a networking platform.
[31:12] Brynne’s ultimate goal is to bring value, to create credit and create a reputation of credibility and trust, to build rapport, and acknowledge as a resource that sales will come when the time is right.
[32:28] 5 pillars of Social Selling on LinkedIn: LinkedIn profile, social listening, content curation, nurturing existing connections, client and networking referrals
[43:46] Brynne’s successful story of a client
Quotes:
Key Takeaways:
[11:10] Brynne was diagnosed with dyslexia and her story of how she overcame it
[12:10] As a teacher of LinkedIn, sales, and social selling, Brynne has discovered that there are different levels of expertise and learning abilities for different people.
[17:12] The motivation that drives Brynne forward is when a customer tells her that they improved their financial situation as a direct result of anything they learned from her.
[19:01] Brynne trains sales teams such as TD Bank, Comerica Bank, and even small companies.
[26:10] LinkedIn is not a cold-calling platform. LinkedIn is not a connect and pitch platform. LinkedIn is not a volume platform, even though it's being used that way. LinkedIn is a networking platform.
[31:12] Brynne’s ultimate goal is to bring value, to create credit and create a reputation of credibility and trust, to build rapport, and acknowledge as a resource that sales will come when the time is right.
[32:28] 5 pillars of Social Selling on LinkedIn: LinkedIn profile, social listening, content curation, nurturing existing connections, client and networking referrals
[43:46] Brynne’s successful story of a client
Quotes:
- “You can overcome almost everything. But overcoming it doesn't mean you have to become the norm; it just means you have to figure out your way to get to your result.”
- “A really good salesperson is doing an injustice not presenting their solution if, in fact, that client would be better for having it.”
- “LinkedIn is a 24/7 conference tradeshow networking room that we have to treat the people on the other side of every single message the same way we would if we were on the other side of the table.”
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