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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Mike Pesto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Pesto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Content provided by Mike Pesto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Pesto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My dad passed away last week after a brief fight with meningitis brought on by West Nile. I had a special relationship with him. He was the "best man" at my wedding. This week, i'd like you to get to know the dad i knew -- the dad i'll always love.
THANK YOU for all the prayers and well-wishes! "Dad" is currently being treated at UCSF. It's where he needs to be right now. I just wish he didn't have to be there.
This week we're talking sunscreen, discussing the possibilities of survival if you're lost in the wilderness, figuring out what makes the perfect burger and having a great conversation with Paul Loeffler about Central Valley Honor Flight.
This week we'll have have a little fun with #AddAWordRuinATVShow, discuss the do's and don'ts when it comes to hitting the snooze button, figure out if we're "cheugy" or not and sift through the awkward situation between Ben Affleck, Jennifer Lopez and Alex Rodriguez.
This week we're trusting our intuition, discussing some fun facts about Mother's Day, discovering if 15 "wild facts" about some celebrities we all know are true or not, diving into Elon Musk's Aspergers announcement on SNL and talking about the strength it takes to admit when you need a helping hand.…
This week we're talking about bands that don't actually have "The" in their names (and there's more than you realize), finding out if you think you've actually seen a ghost, what protocols are currently in place at Disneyland, Mike Lindell's sit-down with Jimmy Kimmel and i'm remembering a couple friends i've lost while realizing we could have been much closer than we were.…
This week we're talking about why it's "consequence culture" and not "cancel culture," wondering if you've ever UN-unfollowed someone on facebook, is having two wedding rings weird and the REAL reason why none of us seem to be watching award shows anymore. Here's a hint. It has NOTHING to do with celebrities expressing their social or political opinions. Let's hit it!…
This week we're dispelling the myth that Gilroy is "The Garlic Capital Of The World," figuring out why 32% of us say doing laundry is the "highlight" of our week, discovering our ranking of "Top 10 Countries in the World," tackling President Joe and Dr. Jill Biden's "Major" problem, finding out what "belfies" are AND getting into my nine hour virtual wait on line to get Disneyland tickets. Hang on. It's bound to be a bumpy ride.…
This week we're talking National Licorice Day, mystery bumps and bruises and a couple (possible) COVID-19 side-effects i've had that... well... aren't very fun.
This week we celebrate National Twinkie Day, we say goodbye to a "member of the family" and talk about the OTHER taboo topic you're not supposed to discuss with others -- religion.
Let's spend some time talking about the embarrassment of being "wrong," bubblewrap art, sexy bald men and how kids dealt with distance learning and then resocializing with teachers and friends in person. There's a lot to get into. Let's get into it!
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