))
Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
Manage episode 466385546 series 3362443
Content provided by Stravito. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stravito or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
…
continue reading
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
- The risks of siloed insights and how to create a cohesive strategy.
- Why category-first thinking unlocks growth for brands and retailers alike.
- How diverse career experiences can help you become a stronger, more adaptive insights leader.
75 episodes
Share
