S4 E17 - How Talking About Culture is the Ultimate Way To Attract And Retain Talent

The Inspire Podcast

In this episode, Bart speaks with Craig Taylor, CEO of Iapetus Holdings, about what it takes to attract and retain employees in this incredibly tight labour market. In sharing his personal leadership journey, Craig talks about how today it's harder than ever to compete for talent and then keep people engaged. His solution: Culture. Define it. Commit to it. Communicate it. Engage the whole organization in the conversation. Craig's insights and tips are invaluable for anyone who wants to forge a deeper connection between people and the organizations they work for. Visit Iapetus Holdings' website here: www.Iapetusllc.com LinkedIn: www.linkedin.com/iapetus-holdings You can also find Craig on social media with the following links: LinkedIn:https://www.linkedin.com/in/craig-taylor-136a953/Instagram: www.instagram.com/Craig_Taylor_OfficialTwitter: www.twitter.com/iapetusholdings 00:01 Teaser 01:04 Introducing Craig 02:14 Pressures on the labour market 05:00 How did Craig start the company? 06:20 Changing corporate culture took him by surprise 08:38 Adapting to a growing organization 09:14 How did they change to accommodate growth 10:27 What does "focusing on culture" look like? 11:48 Diversity - including diversity of mindset 14:40 Rapid fire questions 18:06 Retention 19:19 Are you happy? 19:41 Creating free and open conversation 24:20 Hiring in the current environment 26:45 Build a brand for potential employees 27:36 Return to work... 31:10 The benefits of being in the office 33:24 Getting employees to sign in 37:04 "Breakups suck!" 38:36 Future predictions in the hiring market 40:23 Thank yous 41:01 Outro