Brian Yormack: Story Ventures

The Investor With Joel Palathinkal

In this episode, Joel Palathinkal chats with Brian Yormack of Story Ventures about the challenges of accessing health data and their investment in Particle Health. Brian discusses his journey into venture capital and the founding of Story Ventures, focusing on early-stage companies. They delve into insights from working with the Ford family fund, healthcare investment criteria, and proactive healthcare trends. The conversation also covers investments in Delfina and LIVEZ, AI's role in healthcare, remote sales, and fundraising. Brian concludes with thoughts on venture fund advantages, investor updates, and community building strategies. (0:00) Historical inaccessibility of health data and investment in Particle Health (0:26) Introduction to the podcast and host; Guest introduction: Brian Yormack of Story Ventures (1:29) Brian's background, education, and early career in venture capital (4:17) Story Ventures' origin, early business ideas, and investments (6:21) Insights from working with the Ford family fund and discussion on climate tech and mobility (11:46) Criteria for analyzing early-stage companies and healthcare investments (13:46) Proactive healthcare, value-based care, and future tech trends (17:15) Investment in Delfina, healthcare incentives, and body scanning (20:28) LIVEZ and the concept of over-diagnosis with continuous health data (22:29) Personalized health insights, wellness protocols, and financial wellness (25:14) AI's impact on healthcare, business, and automation in various industries (29:51) AI's potential in remote sales, relationship management, and fundraising (34:42) AI in investor relations and building the LP community (37:19) Structural advantages in venture funds and follow-on investment strategies (41:57) Investor updates, community building, and LP outreach strategies (45:50) Firm identity, targeting the right audience, and fundraising tactics (48:42) Structuring information for potential investors and creating fundraising urgency (51:26) Organizing community events and AGMs for LP engagement (56:15) Final thoughts and gratitude