Laurel Mintz: Fabric VC

The Investor With Joel Palathinkal

In this episode, Joel Palathinkal welcomes Laurel Mintz, General Partner at Fabric VC, to discuss her career shifts, education, and entrepreneurial journey. Laurel shares her insights on founding Elevate My Brand, exploring marketing lifecycles, conversion funnels, and customer acquisition strategies. The conversation covers competitive analysis, adapting to a cookie-less marketing environment, and utilizing influencer marketing strategies. Laurel delves into PR timing, transitioning to investment topics, and her personal investment journey. The episode explores the parallels between marketing and fundraising, effective branding tools, and the importance of a personal brand. It concludes with lessons learned and closing acknowledgements. (0:00) Introduction and Early Investment in Group Eleven (1:06) Guest Introduction: Mintz, General Partner at Fabric VC (1:38) Career Shifts, Education, and Entrepreneurial Journey (7:11) Founding Elevate My Brand and Marketing Insights (10:20) Marketing Lifecycle, Conversion Funnel, and Customer Acquisition Strategies (23:32) Competitive Analysis and Marketing Tools Utilization (25:45) Adapting to a Cookie-less Environment in Marketing (27:04) Creating Offers and Influencer Marketing Strategies (30:30) Timing and Value of PR in Marketing (32:50) Transition to Investment Topics and Fabric VC (33:56) Laurel's Personal Investment Journey and Advice for Fund Managers (42:37) Marketing and Fundraising: Finding the Parallels (44:31) Branding, Rebranding, and Operational Strategies (46:17) Brand Alignment and Audience Perception (47:30) Tools for Effective Branding (49:06) Lessons Learned and the Importance of a Personal Brand (51:01) Closing Remarks and Acknowledgements