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Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98
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Client interviews can revolutionize your law firm.
That's what happened at our firm, Sterling Lawyers.
In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.
We talked about:
- The surprising impact of "Molly," our ideal client mannequin (kinda cringy, actually)
- How client interviews reshaped our marketing strategy and service approach
- The unexpected insights we gained about client psychographics and buying behaviors
- Why longer intake calls became our secret weapon for building trust
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Go to: www.JSterlingHughes.com for tons of Family Law Practice resources.
My purpose is to Empower Family Law Attorneys so they can build a beautiful family law practice and have the practice of their dreams.
I share my family law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first ten years.
When I am not podcasting, I am the CEO and Co-Founder of SterlingLawyers.com.
Follow me on: LinkedIn - YouTube - X - Instagram - TikTok
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