The Harsh Truth About Content, Burnout, and Staying in the Game

The Jasmine Star Show

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Let’s talk about the F-word… and no, not that one. I’m talking about Feast, Famine, Funnels, and Fatigue (okay, maybe that’s four F-words 😅).

In this solo episode, I’m bringing you into a raw, unfiltered conversation I had inside my mastermind for 7-figure founders. This isn’t a polished keynote. This is scrappy, honest truth-telling about why content is still king, why marketing is exhausting (and that’s normal), and what it really takes to stay relevant in a market that moves faster than ever.

We’re diving into:

• Why content is your business moat and your growth multiplier
• How the marketing game changes daily (and how to keep up)
• What it means to lead a team without abdicating responsibility
• The burnout that happens when you expect your team to be as hungry as you are
• The behind-the-scenes of working with a corporate CMO trying to “think like a startup”
• A crazy story of an $18M marketing budget slashed to $3M and what they did next
• Why the best-performing ad had nothing to do with fancy production (spoiler: it was men's underwear and Canva)

If you’ve ever felt tired, unsure, or tempted to “set it and forget it” with your content or funnels… this episode is the wake-up call you didn’t know you needed.

It’s gritty, it’s real, and it’s straight from the trenches of conversations I’m having with powerhouse entrepreneurs every single day.

Let’s get our hands dirty, let’s create the content inventory, and let’s stay at the table—because marketing doesn’t slow down, and neither should we.

Click >>PLAY<< to hear all of this and:

[00:01] Why content is the moat of your business—and your fast track to growth [00:58] Raw insights from a mastermind with 7-figure founders: why evergreen funnels aren’t enough [02:24] Why marketing feels exhausting: the buffet is always moving [03:30] Hard truths: You haven’t earned the right to abdicate your marketing responsibility [04:39] What a corporate CMO learned after an $18M budget got slashed: Think like a startup [05:39] The Canva ad that beat every fancy reel: why scrappy wins [06:45] Reassessing your funnel? Start here, not at the top

For full show notes, visit jasminestar.com/podcast/episode540

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