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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success


1 #52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09
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This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…
s4e3 How to Easily Create Amazing, Shareable, Visual Content with Donna Moritz of Socially Sorted [TJS 70]
Manage episode 378027912 series 3027256
Content provided by Yann Ilunga's The Jazz Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yann Ilunga's The Jazz Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Award-winning blogger Donna Moritz discusses the tools and apps musicians can use to create amazing, shareable, visual content.
90 episodes
s4e3 How to Easily Create Amazing, Shareable, Visual Content with Donna Moritz of Socially Sorted [TJS 70]
The Jazz Spotlight Podcast: Music Business With a Touch of Jazz
Manage episode 378027912 series 3027256
Content provided by Yann Ilunga's The Jazz Spotlight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yann Ilunga's The Jazz Spotlight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Award-winning blogger Donna Moritz discusses the tools and apps musicians can use to create amazing, shareable, visual content.
90 episodes
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1 s5e1 The Bad Plus' Dave King: A Jazz Talk [TJS 90] 25:01
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Dave King discusses being a modern, improvising musician, expanding your musical horizons, the drummer's role and the new records by The Bad Plus and Halloween, Alaska.

1 s4e22 Community and Music Launches with Steve Palfreyman [TJS 89] 33:55
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Artistpreneur Steve Palfreyman talks about the Music Launch Summit and shares his tips for community–building and successful music launches.

1 s4e21 Music Business 101 with Berklee College of Music's John P. Kellogg, Esq. [TJS 88] 23:31
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Berkeley College of Music professor, attorney and best-selling author John P. Kellogg discusses the basic principles of music business.

1 s4e20 Business Basics for Musicians with Bobby Borg [TJS 87] 52:09
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Music biz consultant, author and musician Bobby Borg joins the show to discuss music business and his new book "Business Basics for Musicians".

1 s4e19 Music PR with Stacey Sherman of RSP Entertainment Marketing [TJS 86] 33:14
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Stacey Sherman of RSP Entertainment Marketing discusses music PR for musicians, from how a publicist can help them to how to create a DIY music PR campaign.

1 s4e18 Building Community Through House Concerts with Shannon Curtis [TJS 85] 31:42
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Dream pop singer Shannon Curtis talks about what house concerts can do for indie musicians and how to build community through house concert shows.
Jazz piano sensation Vijay Iyer talks about his trio's new album "Break Stuff" – which received a 5-star review by DownBeat – and the science of music.

1 s4e16 Kool & The Gang's Robert “Kool” Bell: A Jazz Talk [TJS 83] 9:45
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Robert "Kool" Bell talks about his favorite Kool & the Gang songs and the "secret sauce" that has been keeping the band together for over 50 years.
Star trumpeter Theo Croker talks about his career, how he met the iconic Dee Dee Bridgewater, his album "AfroPhysicist" and what he has learned from jazz greats.
Grammy-nominated alto saxophonist Miguel Zenón discusses the current state of jazz and music education, and his latest album "Identities Are Changeable".

1 s4e13 Hiatus Kaiyote's Nai Palm & Paul Bender: A Music Talk [TJS 80] 24:57
24:57
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Nai Palm & Paul Bender of the Australian Grammy-nominated band Hiatus Kaiyote join the Jazz Spotlight Podcast to talk about touring, the new album "Choose Your Weapon".
3-time Grammy winning bassist John Patitucci talks about his career, the current state of music education, his online course and his new album "Brooklyn".
Star saxophonist Marius Neset talks about his new album "Pinball", what it means to play with different formations and the impact playing the drums has had on his career.

1 4e10 The Indie Album Release Roadmap with Shantell Ogden [TJS 77] 43:21
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Nashville-based award-winning singer-songwriter and blogger Shantell Ogden talks about the blueprint for releasing a record as an independent artist: the Indie Album Release Roadmap.

1 s4e9 Social Media Tips for Musicians with Solveig Whittle [TJS 76] 55:00
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Artist, social media educator and blogger Solveig Whittle discusses her latest album and gives social media tips for independent musicians.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e8 The Business and Craft of Songwriting with Cliff Goldmacher [TJS 75] 36:39
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Songwriter, producer, author and session musician Cliff Goldmaher (of Educated Songwriter.com) talks about the business and craft of songwriting.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e7 Productivity Tips for Musicians [TJS 74] 20:12
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There are things musicians should do every day, week and month to move forward and take their career to the next level. This podcast episode focuses on productivity for indie musicians.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e6 Branding for Musicians with Phil Pallen [TJS 73] 41:04
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Hollywood branding and social media strategist Phil Pallen, whose clients have appeared on popular shows "Shark Tank, The X-Factor and the Doctors", discusses branding for musicians. If you want to start building a powerful personal brand of have been thinking about improving your current one, this episode is for YOU.…
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e5 How to be a Successul Musicpreneur with Carlos Castillo [TJS 72] 36:41
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Carlos Castillo of Schwilly Family Musician talks about music storytelling, outsourcing for indie artists and how to be a successful musicpreneur.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e4 The Art of Selling Music Online with Sarah Popejoy [TJS 71] 42:22
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Sarah Popejoy of MusiciansEmpowered.com discusses music collaboration, music marketing for indie artists and the art of selling music online.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e3 How to Easily Create Amazing, Shareable, Visual Content with Donna Moritz of Socially Sorted [TJS 70] 41:20
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Award-winning blogger Donna Moritz discusses the tools and apps musicians can use to create amazing, shareable, visual content.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e2 How to Protect Your Music with Jo-Ná Williams [TJS 69] 28:28
28:28
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New York-based attorney and business advisor Jo-Ná Williams discusses different ways musicians can (and should) protect their music.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s4e1 How to Organize a Festival as a DIY Musician with Georgia Mancio [TJS 68] 1:03:54
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London -based jazz singer Georgia Mancio talks about how she launch ReVoice! Festival and gives advice on how to organize an event as a DIY musician.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e23 How to Leverage Interviews to Turn Listeners/Readers/Viewers Into Fans w/ Mike Rubini [TJS 67] 1:08:02
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Italian jazz saxophonist and digital marketing Mike Rubini of FieldWork Social talks about how musicians can leverage interviews to turn listeners/viewers/readers into fans.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e22 How to Get Your Fans’ Support for Your Next Project with PledgeMusic's Jayce Varden [TJS 66] 46:58
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Jayce Varden of PledgeMusic talks about how indie artists can get their fans' support for their next project.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e21 Artist Management with Sandra Marcy [TJS 65] 45:47
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Music manager Sandra Marcy discusses artist management, the difference between managers and booking agents, how artists can get the most out of their gigs.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e20 How to Craft a Killer EPK with Wade Sutton [TJS 64] 44:59
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Wade Sutton of Rocket to the Stars talks about how to craft an EPK and why musicians need one, even if they haven't gotten any press coverage.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e19 How to Run a YouTube Channel with Cherry Collard [TJS 63] 42:13
42:13
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Digital marketing expert Cherry Collard talks about how to launch and run a successful YouTube channel as a musician. She discusses pretty much everything you need to know to get started, from how often to upload videos to YouTube monetization.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e18 Fan Engagement with Andrew Apanov [TJS 62] 56:34
56:34
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Dotted Music and WeSpin founder Andrew Apanov talks about ways and tools musicians can use to boost their fan engagement, and discusses his new free online course "Fan Engagement Faculty".
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e17 How to Build a Fanbase with Patrice K. Cokley [TJS 61] 45:01
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The Bassline Group founder Patrice K Cokley talks about how to build a fanbase as a musician, ways to connect with music industry influencers and how to promote yourself off- and online without being spammy.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

Star trumpeter Duane Eubanks discusses his career, his musical influences, the latest album "Things of That Particular Nature" and talks about what it means to be a musician in 2015 and the importance of the business side of a music career.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e15 How to Repurpose Your Videos with Stephen Backer of 2ndLine [TJS 59] 41:18
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2ndLine CEO & Co-Founder Stephen Backer talks about how musicians can grow their fanbase and monetize by repurposing their videos.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e14 How to Build a Website for Your Band with David Dufresne of Bandzoogle [TJS 58] 58:42
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Bandzoogle CEO David Dufresne talks about musicians can build an incredible website for their band.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e13 How to Launch and Manage a Successful Email List with Ariel Hyatt [TJS 57] 49:01
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Ariel Hyatt of CyberPR explains why musicians need a newsletter and how to launch and maintain a successful email list
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e12 Music Marketing for the DIY Musician with Bobby Borg [TJS 56] 50:32
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Los Angeles-based music industry expert, drummer and best-selling author Bobby Borg talks about music marketing for the DIY musician
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e11 How to Play a Successful House Concert with Shannon Curtis [TJS 55] 39:10
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Dreampop singer and keyboardist Shannon Curtis discusses the house concert tour in which she make $25K and her best-selling book based on that experience.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e10 How to Grow Your Fanbase With a Blog and Webinars with Mary Jaksch [TJS 54] 52:16
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Mary Jaksch of A-List Blogging talks about how artists can grow their fanbase with a blog and make money with webinars
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e9 Smart Twitter Marketing with Madalyn Sklar [TJS 53] 1:08:53
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Go Girls Music's founder Madalyn Sklar talks about smart Twitter marketing, tools to become a Twitter rockstar and her course "Twitter Smarter"
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e8 How to Play a Successful and Profitable Online Concert with Concert Widow CEO Dan Gurney [TJS 52] 34:53
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Concert Window CEO & Co-Founder Dan Gurney discusses how artists can play a successful and profitable online concert
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e7 Instagram Marketing (The SMART WAY) with Sue B. Zimmerman [TJS 51] 46:25
46:25
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Instagram expert Sue B. Zimmerman talks about Instagram Marketing, from how to craft a killer bio to the tools you can use to boost your promotion efforts.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e6 How to Set Up a Home Recording Studio with Graham Cochrane of the Recording Revolution [TJS 50] 41:40
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Graham Cochrane of the Recording Revolution discusses how to set up a home recording studio, the #1 rule of home recording, must-have plugins and much more!
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e5 Successful Crowdfunding with Kickstarter's Hayley Rosenblum [TJS 49] 49:58
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Kickstarter Community Manager of Music Hayley Rosenblum talks about Amanda Palmer's and other successful crowdfunding campaigns on Kickstarter.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e4 Different Types of Music Royalties with Jorge Brea of Symphonic Distribution [TJS 48] 56:10
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Symphonic Distribution President Jorge Brea talks about the different types of music royalties and shares some YouTube monetization tips.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e3 Music Entrepreneurship with Lee Safar of the Music Spring [TJS 47] 39:37
39:37
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The Music Spring host Lee Safar discusses music entrepreneurship, the importance of networking and why musicians should think like small business owners.
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The Jazz Spotlight Podcast: Music Business With a Touch of Jazz

1 s3e2 Build a Cool Music App and Grow Your Fanbase with Adam Perry of BandApp [TJS 46] 37:37
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Bloodhound Gang drummer and BandApp founder Adam Perry talks about how musicians can easily build a cool music app and grow their fanbase with it
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