#62 - Finn McKenty

The Jesea Lee Show

Finn McKenty is a music content creator who gained millions of views on YouTube and one day just suddenly stopped. We talk about why he stepped away, millennial nostalgia, high concert ticket prices, how to grow a following on social media and more.

CONNECT WITH FINN:

https://www.finnmckenty.com/

https://www.linkedin.com/in/finnmckenty/

https://instagram.com/finnmckenty

https://www.youtube.com/@FinnMckentyPRMBA

https://www.youtube.com/thepunkrockmba

TikTok

https://www.tiktok.com/@jesealee

Instagram

https://www.instagram.com/jesealee/

YouTube

https://youtube.com/@JeseaLee

Podcast on Spotify

https://open.spotify.com/show/5ptN7bPT8MEYf3W1J28fAK?si=e2a2f7cc56904cd4

Podcast on YouTube

https://www.youtube.com/@JeseaLee

Production by WhatTheGleeson Content Creation

https://www.instagram.com/whatthegleeson

Spotify Playlists:

https://open.spotify.com/user/1281170391?si=f063098bbc4a4c7f

Subscribe to my newsletter:

https://jesealee.substack.com/

Merch:

https://my-store-11455576.creator-spring.com/

Everything else:

https://www.jesealee.com/

00:00 don't skip the intro dillweed

01:56 Finn's Journey into YouTube
05:03 The Importance of Visibility in Career
07:58 Transitioning from Marketing to Music Content
10:55 The Disconnect Between Online Fame and Real Life
13:59 The Fragmented Media Landscape
17:00 Nostalgia and Its Impact on Content Creation
20:57 Sustainable Business Practices in the Music Industry
21:59 Monetization Strategies for Musicians
23:01 The Economics of Concert Pricing
24:03 Transitioning to LinkedIn for Business Growth
24:59 Understanding LinkedIn as a Business Platform
26:59 The Value of B2B SaaS in Business
28:57 Creating Content on YouTube: Key Strategies
31:00 The Importance of Topic Selection for Content Creation
32:58 Understanding Audience Expectations in Content Creation
34:59 Navigating Social Media Platforms for Business