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An Artist's Assault on Niching Down
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Jim's Substack: "The Creative Life"
Welcome back to The Jim Kroft Podcast.
Today’s episode is called “An Artist’s Assault on Niching Down.”
It’s for creatives who never fit the playbook—who felt something calling, even if they didn’t yet know what it was.
While others picked their lane and built a brand, maybe you were staring out the window—hungering after life in all its wild, unknowable complexity.
Niche down? Or Niche out?
This episode explores what gets lost when you niche too early—before you’ve lived enough to know who you are.
Because drift, detours, and failure don’t hold you back—they build the voice and story only you can tell.
We explore:
- ⚠️ The real cost of niching too soon
- 🌱 Why your voice takes time, failure, and becoming
- 🎭 The value of being the clown for the Great Idea
- 🧬 Why you are not a genre
- 🌍 How the artist expands—not shrinks—into the world
This is for those still searching for their through-line, before reducing themselves to a category.
Let's dive in!
Your host, Jim Kroft
Music in today's episode
Jim Kroft
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