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Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

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Manage episode 485017629 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We're off for Memorial Day but with summer reading season just beginning, we wanted to share this episode.
BookTok, the corner of TikTok that’s all about books, has shaken up the publishing world. Over the last few years, the platform has pulled in new readers, especially in the romance and fantasy genres. And now some of the largest publishers in the U.S. are finding new talent and rethinking their strategies because of TikTok. We hear from an author, a bookstore owner and a publisher about how TikTok has transformed the book industry. Jessica Mendoza hosts.
This episode was first published in December 2024.

Further Listening:

-The Rise of the Tween Shopper

-Inside One Publisher’s Fight Against Book Bans

-Scholastic's Succession Drama

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1506 episodes

Artwork
iconShare
 
Manage episode 485017629 series 3208963
Content provided by The Wall Street Journal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Wall Street Journal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We're off for Memorial Day but with summer reading season just beginning, we wanted to share this episode.
BookTok, the corner of TikTok that’s all about books, has shaken up the publishing world. Over the last few years, the platform has pulled in new readers, especially in the romance and fantasy genres. And now some of the largest publishers in the U.S. are finding new talent and rethinking their strategies because of TikTok. We hear from an author, a bookstore owner and a publisher about how TikTok has transformed the book industry. Jessica Mendoza hosts.
This episode was first published in December 2024.

Further Listening:

-The Rise of the Tween Shopper

-Inside One Publisher’s Fight Against Book Bans

-Scholastic's Succession Drama

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1506 episodes

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