14. From Good Girl to Soul-Led Leader with Shelby Eloria

The Joy Journey Podcast with Jillian Schecher

What if everything you’ve been taught to hide is actually the key to your next level?

In this raw and insightful conversation, I sit down with speaker, identity coach, and style guide Shelby Eloria—founder of All Set Style and co-founder of Black Sheep Co.

Shelby’s journey from corporate HR to entrepreneurship wasn’t just a career pivot—it was a full identity reclamation. From navigating grief, infertility, and the end of her marriage, to learning how to trust her voice, step into her bigness, and redefine beauty on her terms, Shelby shares what it really means to lead your life with courage and soul.

In this episode, we cover:

• Shelby’s journey through corporate burnout, marriage, and grief
• The decision not to have children—and the grief and healing that followed
• Navigating the mental and emotional toll of supporting a partner through illness
• Building All Set Style and helping clients align their inner world with their outer expression
• Letting go of the “good girl” story to make room for soul-led living
• Embracing your uniqueness
• The sacred connection between identity, image, and impact
• What soul-aligned leadership looks like behind the scenes

Links and resources:

The Joy Method Advantage: https://jillianschecher.com/

Connect with Shelby Eloria:

Website: www.allsetstyle.com

LinkedIn: https://www.linkedin.com/in/shelbyeloria/

Facebook: https://www.facebook.com/allsetstyle

Black Sheep Co.: https://www.instagram.com/_blacksheepco

Connect with Jillian:

Join The Joy Club [FREE]: https://jillianschecher.com/thejoyclub/

Website: https://jillianschecher.com/

Instagram: https://www.instagram.com/jillianschecher/

Facebook: https://www.facebook.com/joyfullivingwithjillianschecher

LinkedIn: https://www.linkedin.com/in/jillianschecher/

Ready to Practice Joy Daily? Grab a Copy of The Daily Joy Journal: https://thedailyjoyjournal.com/

Thanks so much for tuning in! If this episode resonated with you, I’d love for you to share it with someone who’s ready to make Joy a priority in any and all aspects of their lives. Don’t forget to subscribe and come back next week for another episode—I can’t wait to keep exploring how Joy can transform the way we live, work, and lead. See you then!

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