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The Difference Between Building a Brand & Building a Business (with Eric Malka)
Manage episode 476129921 series 3492908
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We're sitting down with Eric Malka, CEO of Strategic Brand Investments and Founder of The Art of Shaving, to explore the crucial distinction between building a business and building a brand. Eric shares his journey from launching and scaling a premium grooming company to becoming an expert in brand strategy and investment. He explains why a strong brand is more than just a logo or marketing campaign—it’s a powerful asset that drives long-term growth and customer loyalty.
Corey and Eric discuss the mindset shifts entrepreneurs must make to create brands that stand the test of time, the pitfalls of focusing solely on short-term business success, and the strategies that separate great brands from forgettable businesses. Whether you're a business owner looking to elevate your brand or an entrepreneur just starting out, this episode is packed with insights to help you build something truly lasting.
Learn more about Eric: https://www.strategicbrandinvestments.com
Read On The Razor's Edge: https://www.amazon.com/Razors-Edge-Story-Art-Shaving/dp/B0D6HRR1JX
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